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In the blog sack with Robert Scoble and Shel Israel's Naked Conversations
Topics: Bakersfield, Bakotopia, Bakotopia.com, blogging, blog, NL, Belardes, Blogelist, ProSoft, Naked Conversations
Posted by thenovelist Sat Sep 23, 2006 12:44:11 PDT
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0 responses 0 comments Lately the business blog I write for ProSoft Technology has been getting more readership. It’s a tough tightrope to walk, but I think verbally poking at the industry I work in is the way to go. Sure, you have to write in a funny engaging way. You all know me here as a mudslinger gunslinger blogslinger, a jokester, a lover of the arts, controversial novelist, and a prodder who loves to poke a stick into the side of the mainstream media; and I’m not afraid to say a few “gee whiz” curse words while I’m at it.

But for the business community?

You have to be careful. A business blog is a whole new world of blogging. You have to be strategic. You must be entertaining. And I believe you must engage others in critical thinking. But do you have to separate both worlds just because you write differently in one blog than the other?

No, there’s overlap.

I just finished Naked Conversations: how blogs are changing the way businesses talk with customers (2006) by Robert Scoble and Shel Israel. Naked Conversations is more than just a book about blogs and how cool they are. It’s a treatise on innovative thinking, innovative writing, and about engaging readers in conversations that are stripped down and to the point.

Naked Conversations is also a marketing piece in and of itself. Don’t let these guys fool you. They’re captains of their industry for Microsoft and Sun Systems—and if you think about all the industries and people these two gurus touch—they’re leaders in a universe still rapidly changing from yesterday’s big blog bang.

But is the blog universe out of control?

(Read the full article)
(More on Paperback Writer)

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